Michael Rosenzweig as the founder started by cold calling Interns & Residents in Hospitals from 1979 thru 1985 with the goal of long term client retention. Over the years we have also purchased several strategic practices from other producers when we felt their clients fit into our client mix. In 2008, again the Founder of RFS Michael Rosenzweig spent several months reviewing the existing firm with consultants and embarked on a strategic campaign to grown the firm in the young Professional market so that the organization would have a much better chance of succession planning beyond the days of Michael. Back in 2008 our firm was adding about 20 or so Residents a year more as an accommodation and had not actually been doing any heavy marketing in the Resident market. It was determined that the best way for our firm to continue with succession planning was to bring in a team to focus on building out our core competence which was the young Doctor market.